OVERVIEW

CBC Real Estate (CBCRE), a division of Capitol Broadcasting Company, is a leading developer, owner, and operator of historic and mixed-use properties across North and South Carolina. Since 2001, CBC has developed over three million square feet of office, multifamily, and retail space. Notable projects include the American Tobacco Campus in Durham, NC; the American Underground startup hub in Durham, NC; Bandwidth Inc.’s headquarters in Raleigh, NC; MoJud Lofts in Greensboro, NC; Rocky Mount Mills in Rocky Mount, NC; and The Thread in Rock Hill, SC.

The Marketing & Communications Manager leads the execution of CBCRE’s marketing, communications, and digital strategy, and oversees third-party partners to deliver branding and public relations across CBC Real Estate’s portfolio of properties. The ideal candidate is a proactive, strategic marketer who excels in complex environments and can align diverse priorities to amplify CBCRE’s reach and impact.

KEY RESPONSIBILITIES AND ESSENTIAL FUNCTIONS

To perform this job successfully, an individual must be able to carry out each essential duty. Reasonable accommodation may be made to enable individuals with disabilities to perform these functions. In addition to the responsibilities below, additional duties and responsibilities may be assigned as needed.

Marketing

• Drive and execute CBCRE’s division-wide marketing strategy, aligning shared priorities while addressing needs specific to individual areas within the division.
• Create and execute an advertising strategy that drives visitor engagement, tenant recruitment and retention.
• Identify and manage relationships with strategic partners, including but not limited to agency relationships, media buying and more.
• Define, track and analyze performance across websites, social media, advertising and other channels to assess performance and inform decision-making.
• Identify and submit for awards that elevate CBCRE’s brand visibility.
  

Public Relations & Communications

• Identify and manage third-party PR partners to develop press releases, outreach campaigns, and manage rapid-response communications.
• Oversee property-level newsletters and enhance their reach and relevance.
  

Branding, Graphics & Digital Assets

• Identify and work directly with third-party partners to develop brand standards and graphics, to include voice, and tone, across print and digital materials.
• Work with internal team and partners to develop branding for new properties as needed.
  

Social Media

• Lead the creation and oversight of social media content across multiple platforms.

• Plan, develop, and manage weekly and monthly content schedules to support engagement goals.

QUALIFICATIONS AND REQUIREMENTS

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 5+ years of progressive experience in marketing, ideally within corporate or multi-faceted organizations.
• Experience working within an agency is preferred.
• Proven success in executing integrated marketing strategies.
• Experience quarterbacking social media, digital campaigns, and brand initiatives.
• Strong knowledge of marketing analytics, with the ability to translate data into actionable insights.
• Willingness to travel occasionally for trade shows and meetings with third-party vendors off-site. Candidate will be expected to regularly visit CBCRE properties to work with property-specific personnel(travel reimbursement provided).
• Excellent writing, editing, and presentation skills, with a keen eye for detail and brand consistency.
• Ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
• Proficiency with marketing tools and platforms (e.g. Adobe Creative Suites, Canva, AI-driven tools, and social media management systems).
• Strong interpersonal skills with the ability to collaborate across diverse teams and communicate effectively with stakeholders at all levels.
  

BENEFITS:

• Competitive salary based on experience.
• Benefits package including:

• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

PRE-EMPLOYMENT INFORMATION:

• A pre-employment drug screening is required.
• Capitol Broadcasting Company participates in E-Verify.
• Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

EEO STATEMENT:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC STATEMENT:

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Campus in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.