Overview:

The Brand Experience Specialist partners directly with the local sales team to help drive revenue through excellence, direct response account ownership, and proactive campaign support. The purpose of this role is to increase sales capacity and revenue performance, not manage systems, reporting, or departmental operations.

This position serves as a bridge between Sales and Fulfillment, helping local AEs move faster, reduce friction, and execute complex campaigns efficiently. The role may support national business when needed but is primarily focused on enabling local revenue growth.

Key Responsibilities and Essential Functions:

Sales-Facing Execution & Revenue Support

• Support local AEs by ensuring fast, accurate order execution
• Increase AE selling time by absorbing complex execution responsibilities
• Act as a high-level execution partner for priority accounts
• Prioritize work based on revenue impact and urgency
• Help local sales close and retain business through flawless execution

Direct Response Account Ownership (Commission Eligible)

• Independently manage assigned Direct Response accounts
• Serve as the operational lead and client contact for these accounts
• Monitor and optimize campaigns to ensure revenue delivery
• Support growth and performance of DR revenue
• Earn commission tied directly to DR revenue performance

Inventory & Revenue Protection

• Review high-value programming and rate integrity
• Flag pricing anomalies or inventory risks that could impact revenue
• Ensure premium inventory is properly aligned with orders

Makegoods & Campaign Integrity

• Manage quarterly makegoods and resolve efficiently
• Protect rate integrity while fulfilling obligations
• Escalate excessive added-value requests

Process Improvement (Revenue-Driven, Not Systems-Driven)

• Identify workflow issues that slow sales or execution
• Recommend practical improvements that increase speed and accuracy
• Reduce unnecessary handoffs that impact revenue timing
• Serve as a connector between Sales and Fulfillment to keep campaigns moving

This role does not own systems, reporting infrastructure, or departmental process governance — those remain within Sales Operations.

Future Evolution: Sales Strategy Support (2027 Path)

• Assist with omni-channel campaign structuring
• Support packaging and integrated sales solutions
• Provide insights from campaign execution to inform strategy

Required Qualifications:

Preferred Qualifications:

Physical Demands:

Work Conditions:

Benefits:

Pre-Employment Information:

• Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.

EEO Statement:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement:

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCLY-AM, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.