Position Overview

The Senior Producer for Primetime Newscasts is a key editorial and leadership role within the WRAL newsroom, responsible for producing the 11:00 p.m. newscast and providing oversight of the 10:00 p.m. newscast. This role is designed for an emerging newsroom leader who thrives in a fast-paced, breaking news environment and is driven to elevate nightly coverage through strong editorial judgment, innovative storytelling, and team leadership.

This individual leads the evening newscast team with a focus on urgency, accountability journalism, and content depth—digging for new elements in developing stories while ensuring alignment with WRAL’s content strategy. The Senior Producer works in close coordination with digital and WRAL News+ teams to deliver a seamless multiplatform experience, with the goal of making WRAL’s late news the most watched and most trusted news product in Raleigh.

Essential Functions & Responsibilities

Leadership & Team Management

· Lead and manage the evening newscast team, including producers, reporters, and photographers.

· Serve as the editorial leader during evening hours, setting clear expectations for coverage, tone, and execution.

· Coach and mentor producers and reporters to strengthen writing, storytelling, and live presentation skills.

· Foster a culture of urgency, accountability, collaboration, and continuous improvement.

Newscast Production & Oversight

· Produce the 11:00 p.m. newscast with strong editorial structure, pacing, and execution.

· Provide editorial oversight and guidance for the 10:00 p.m. newscast to ensure consistency and quality.

· Build rundowns that prioritize breaking news, enterprise reporting, and WRAL’s content cornerstones.

· Ensure clear, compelling writing and seamless transitions throughout the broadcast.

· Maintain high production standards under tight deadlines.

Breaking News Leadership

· Lead real-time editorial decision-making during breaking news situations.

· Pivot coverage quickly, adding new elements, live components, and updated information as stories evolve.

· Coordinate across teams to ensure immediate, accurate, and impactful coverage on all platforms.

· Drive urgency in storytelling, ensuring viewers understand what is new, what is changing, and what is next.

Editorial Judgment & Accountability

· Uphold WRAL’s standards for accuracy, fairness, and ethical journalism.

· Ensure all major stories include a clear accountability angle when appropriate.

· Push for deeper reporting by asking critical questions and identifying gaps in coverage.

· Elevate enterprise and investigative content within nightly broadcasts.

Multiplatform Integration

· Work in coordination with digital and WRAL News+ teams to align content across TV, WRAL.com, streaming, YouTube, and social platforms.

· Ensure broadcast stories are optimized for digital distribution and audience engagement.

· Contribute to a “new, now, next” content approach across platforms.

· Collaborate on extended coverage opportunities, including streaming and digital-first storytelling.

Content Strategy & Innovation

· Execute WRAL’s content strategy with a focus on key cornerstones such as accountability reporting, consumer, safety, and enterprise journalism.

· Identify opportunities to differentiate late news coverage through storytelling, exclusives, and live elements.

· Continuously seek ways to improve pacing, presentation, and viewer engagement.

· Use audience insights and newsroom feedback to refine content decisions.

Required Qualifications

Education & Experience

· Bachelor’s degree in Journalism, Communications, or related field preferred.

· Minimum 3–5 years of experience producing television newscasts in a fast-paced newsroom.

· Demonstrated leadership experience or readiness to step into a leadership role.

Skills & Attributes

· Strong editorial judgment with a passion for breaking news and enterprise storytelling.

· Proven ability to produce high-quality newscasts under deadline pressure.

· Excellent writing, storytelling, and line-producing skills.

· Ability to lead and motivate a team in a high-pressure environment.

· Strong communication and collaboration skills across departments.

· Proficiency in newsroom systems, video editing tools, and digital platforms.

· Flexible schedule, including nights, weekends, and breaking news coverage.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Extended Computer Use: Majority of the work involves sitting at a desk, using computers to write scripts, organize newscasts, and manage newsroom software.
• Keyboard and Mouse Use: Frequent and repetitive use of hands for typing and operating office equipment.
• Sharp Attention to Detail: Continuous focus on video content, scripts, and real-time updates to ensure accuracy and quality.
• Hearing Acuity: Ability to listen to newsroom communications, live feeds, and control room instructions.
• Moving Around the Newsroom: Occasional walking to coordinate with team members, reporters, and production staff.
• Standing for Meetings: Periodic standing during team briefings or while overseeing live broadcasts.
• Stress Management: Ability to remain calm and focused during breaking news or high-pressure situations.
• Multitasking: Simultaneously managing multiple tasks, including script adjustments, live updates, and team coordination.

Work Conditions: The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• Night, evening, weekend, and holiday shifts may be required.
• Fast-paced newsroom environment with tight deadlines and frequent changes.
• Collaborative and dynamic team atmosphere.

Benefits:

• Competitive salary based on experience.
• Benefits package including:
  1. Comprehensive health insurance plan options
  2. Vision and Dental Insurance
  3. Company sponsored life insurance
  4. Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
  5. 401K with company match
  6. Generous paid time off
  7. 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information:

• A pre-employment drug screening is required.
• Capitol Broadcasting Company participates in E-Verify.

EEO Statement:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement:

Capitol Broadcasting Company, Inc. is a diversified communications leader which owns and/or operates WRAL-TV, WRAZ-TV, WRAL News+ (WNGT-CD), WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCMC-HD4, Microspace Communications, and Capitol B Creative in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the Zebulon Devil Dogz in Zebulon, NC; the American Underground startup hub and workspace in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.