Position Overview

The Executive Multiplatform Producer is a senior editorial leader responsible for guiding WRAL News’ evening coverage Monday–Friday across all platforms, including WRAL.com, WRAL News+, YouTube, social media, and WRAL’s 10pm and 11pm newscasts. This individual must love working and leading a late news team across platforms. This person will lead editorial decision-making during the late news hours, ensuring coverage is urgent, accurate, audience-focused, and aligned with WRAL’s multiplatform content strategy.

This role requires a strong newsroom leader who thrives during breaking news, communicates effectively under pressure, and helps drive WRAL’s “new, now, next” approach to storytelling across television, streaming, digital, and social platforms.

Key Responsibilities

Editorial Leadership

• Lead evening editorial direction across all WRAL platforms.
• Oversee content execution for WRAL.com, social media, YouTube, WRAL News+, and late newscasts.
• Coordinate breaking news coverage and make real-time editorial decisions.
• Ensure strong communication and leadership in the control room during high-pressure situations.

Newscast Oversight

• Provide editorial oversight for WRAL’s 10pm and 11pm newscasts.
• Fill in as a newscast producer as needed.
• Build and adjust rundowns that prioritize breaking news, accountability journalism, enterprise reporting, and WRAL’s content cornerstones.
• Maintain high standards for pacing, storytelling, writing, and production execution.

Coaching & Story Development

• Coach reporters, MMJs, producers, and field crews on WRAL’s editorial strategy and storytelling expectations.
• Guide story angles, live coverage plans, and multiplatform storytelling opportunities.
• Review and approve scripts, teases, and digital copy to ensure accuracy, clarity, urgency, and strong storytelling.
• Encourage accountability journalism, deeper context, and distinctive coverage that separates WRAL from competitors.

Multiplatform Strategy

• Ensure content is optimized for television, digital, streaming, YouTube, and social audiences.
• Collaborate with digital and streaming teams to maximize audience engagement.
• Identify opportunities for live coverage, digital-first storytelling, and expanded audience reach.
• Use analytics and audience insights to help inform editorial decisions.

Qualifications

• Bachelor’s degree in Journalism, Communications, or related field preferred.
• Minimum 5 years of experience producing television news or leading multiplatform newsroom coverage.
• Strong editorial judgment and leadership skills in fast-paced breaking news environments.
• Excellent writing, storytelling, communication, and line-producing abilities.
• Strong understanding of digital publishing, social media strategy, and audience engagement.
• Experience with newsroom systems, CMS platforms, and video editing tools.
• Flexible schedule, including evenings, weekends, holidays, and breaking news coverage as needed.
• Other duties as assigned.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Extended Computer Use: Majority of the work involves sitting at a desk, using computers to write scripts, organize newscasts, and manage newsroom software.
• Keyboard and Mouse Use: Frequent and repetitive use of hands for typing and operating office equipment.
• Sharp Attention to Detail: Continuous focus on video content, scripts, and real-time updates to ensure accuracy and quality.
• Hearing Acuity: Ability to listen to newsroom communications, live feeds, and control room instructions.
• Moving Around the Newsroom: Occasional walking to coordinate with team members, reporters, and production staff.
• Standing for Meetings: Periodic standing during team briefings or while overseeing live broadcasts.
• Stress Management: Ability to remain calm and focused during breaking news or high-pressure situations.
• Multitasking: Simultaneously managing multiple tasks, including script adjustments, live updates, and team coordination.

Work Conditions: The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• Night, evening, weekend, and holiday shifts may be required.
• Fast-paced newsroom environment with tight deadlines and frequent changes.
• Collaborative and dynamic team atmosphere.

Benefits:

• Competitive salary based on experience.
• Benefits package including:
  1. Comprehensive health insurance plan options
  2. Vision and Dental Insurance
  3. Company sponsored life insurance
  4. Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
  5. 401K with company match
  6. Generous paid time off
  7. 9 paid company holidays
• Opportunities for professional development and career growth.
• Dynamic and inclusive work environment with a supportive team culture.
• Exciting projects and growth opportunities within a leading organization.
• Opportunities to attend free local events, such as sporting events, concerts, shows, and more.

Pre-Employment Information:

• A pre-employment drug screening is required.
• Capitol Broadcasting Company participates in E-Verify.

EEO Statement:

Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

CBC Statement:

Capitol Broadcasting Company, Inc. is a diversified communications leader which owns and/or operates WRAL-TV, WRAZ-TV, WRAL News+ (WNGT-CD), WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCMC-HD4, Microspace Communications, and Capitol B Creative in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the Zebulon Devil Dogz in Zebulon, NC; the American Underground startup hub and workspace in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.