Streaming Partnerships & CTV Revenue Lead
Sales & Business Development
Raleigh, NC, USA
Overview:
The Streaming Partnerships & CTV Revenue Lead owns WRAL Media’s free ad-supported streaming TV (FAST) contracts and the day-to-day management of our connected-TV distribution partners. This role builds and executes an aggressive CTV revenue plan spanning direct-sold, programmatic, sponsorship, and packaged opportunities, and manages platform relationships such as Samsung TV Plus, NewsON, and Haystack. Working closely with Product, Technology, Content, and Ad Operations, this role ensures our streaming inventory is measurable, distributable, and monetization-ready. It is a commercial, revenue-accountable role at the center of WRAL Media’s streaming growth
Key Responsibilities and Essential Functions:
- Own FAST and free ad-supported streaming television contracts and oversee the day-to-day management of distribution partners.
- Manage platform relationships such as Samsung TV Plus, NewsON, Haystack, Roku, and similar distribution partners.
- Build and execute an aggressive CTV revenue plan across direct-sold, programmatic, sponsorship, and packaged opportunities.
- Serve as WRAL Media’s internal subject matter expert on connected television, streaming distribution, programmatic buying, audience targeting, attribution, and measurement.
- Participate in client-facing meetings alongside account executives and sales leaders to explain CTV strategies, identify opportunities, and help position WRAL Media’s streaming capabilities.
- Lead high-level CTV presentations for advertisers and agencies, translating complex technology and measurement concepts into clear business outcomes.
- Support major pitches, requests for proposals, annual planning meetings, and new-business presentations involving streaming and connected television.
- Create simple, actionable talking points that help the sales team confidently discuss CTV, streaming audiences, programmatic advertising, attribution, measurement, and competitive differentiation.
- Stay current on emerging CTV platforms, technologies, measurement solutions, privacy changes, buyer behavior, and industry trends, and regularly share relevant insights with the sales organization.
- Work with sales leadership to identify priority advertisers, categories, agencies, and prospects with the greatest potential for CTV revenue growth.
- Collaborate with Research and Sales Strategy to develop audience insights, market intelligence, performance reporting, and proof points that strengthen CTV proposals.
- Work with Product, Technology, Content, Research, and Ad Operations on inventory, measurement, distribution, data integration, reporting, and monetization readiness.
- Evaluate WRAL Media’s CTV inventory and distribution footprint to identify gaps, new partnership opportunities, and areas where additional scale or capabilities are needed.
- Develop direct-sold and programmatic monetization strategies that maximize inventory value while maintaining a strong viewer and advertiser experience.
- Identify and evaluate new CTV monetization opportunities, including sponsorships, branded content, audience extensions, data products, attribution solutions, and cross-platform packages.
- Represent WRAL Media credibly with advertisers, agencies, technology providers, distribution platforms, and industry partners.
Required Qualifications:
- Bachelor’s degree in a related field, or an equivalent combination of education and experience. Five or more years in digital or media advertising sales, distribution partnerships, or streaming, with a preference for a connected-TV / OTT focus.
- Direct experience with FAST platforms and distribution deals, including negotiating and managing contracts, and a track record of meeting or exceeding revenue targets.
- Working knowledge of ad servers (e.g., Google Ad Manager, FreeWheel), programmatic concepts (SSP/DSP), CTV measurement, and CRM/pipeline tools.
- Strong written and verbal communication and negotiation skills; able to represent WRAL Media credibly with external platform partners and internal stakeholders.
- Strong commercial judgment; able to prioritize partnerships and revenue opportunities and negotiate favorable terms.
Preferred Qualifications:
- Existing relationships with major CTV / FAST platforms such as Samsung TV Plus, NewsON, Haystack, Roku, or similar.
- Experience in local broadcast or a multi-platform media environment.
- Familiarity with contract and legal review processes for distribution agreements.
Physical Demands:
- Prolonged periods of sitting at a desk and working on a computer.
- Frequent use of hands and fingers to operate office equipment, including computers, phones, and printers.
- Ability to occasionally lift files, office materials, or packages up to 15 pounds.
- Clear vision and hearing required for meetings, presentations, and reviewing financial documents.
- Ability to move about an office environment and attend meetings in various office locations.
Work Conditions:
- The role is typically performed in a professional office environment.
- Occasional travel may be necessary to meet with stakeholders or visit company-owned properties.
Benefits:
- Competitive salary based on experience.
- Benefits package including:
- Comprehensive health insurance plan options
- Vision and Dental Insurance
- Company sponsored life insurance
- Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
- 401K with company match
- Generous paid time off
- 9 paid company holidays
- Opportunities for professional development and career growth.
- Dynamic and inclusive work environment with a supportive team culture.
- Exciting projects and growth opportunities within a leading organization.
- Opportunities to attend free local events, such as sporting events, concerts, shows, and more.
Pre-Employment Information:
- A pre-employment drug screening is required.
- Capitol Broadcasting Company participates in E-Verify.
- Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.
EEO Statement:
Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
CBC Statement:
Capitol Broadcasting Company, Inc. is a diversified communications leader which owns and/or operates WRAL-TV, WRAZ-TV, WRAL News+ (WNGT-CD), WRAL-FM, WRAL-HD2, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCMC-HD4, Microspace Communications, and Capitol B Creative in Raleigh, NC; WILM-TV, WILT-LD and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and the Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; the Zebulon Devil Dogz in Zebulon, NC; the American Underground startup hub and workspace in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC, and Rocky Mount Mills in Rocky Mount, NC.