Marketing Coordinator-Part Time
Marketing & Communications · Part-time
Durham, NC, USA
Overview:
The Marketing Coordinator is a permanent part-time position reporting to the Head of Marketing, managing day-to-day functions across the CBC Real Estate brands: American Tobacco Campus, Rocky Mount Mills, American Underground, and CBCRE needs. We’re looking for someone with experience and a solid grasp of social media (creating content, posting, engaging in and managing conversations, and tracking performance), email marketing and website management. This position requires good written and verbal communication, basic graphic design proficiency, and professionalism working with stakeholders like tenants, retailers and coworkers. This is a part-time role averaging 20-25hrs per week, with a requirement of being onsite.
Key Responsibilities and Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.
- Social Media. Create and post content, engage in and manage relevant conversations, and track performance of key brands across platforms (ATC, RMM and AU – IG, FB, LI; CBCRE – LI only)
- Email Marketing. Create and send ATC newsletters (minimum 1x/month) and as-needed emails to ATC internal community and external audiences in Mailchimp.
- FanConnect. Manage requests from tenants, retailers and others for use of three digital kiosks across American Tobacco Campus. Upload and schedule graphics. Create and edit content as needed per guidelines.
- Websites. Manage Events calendar and listings for americantobacco.co in Wordpress. Make timely updates to site as needed, working with external contractor for any technical issues that arise.
Required Qualifications:
- Minimum 5-7 years of digital marketing experience, either with a company/organization or advertising/marketing firm.
- Experience managing social media accounts, especially on Instagram, Facebook and LinkedIn.
- Experience creating, posting and scheduling content (static and video); engaging in relevant conversations with other accounts; managing sensitive social conversations (in collaboration with manager and team members); and tracking performance across platforms.
- Experience creating and managing email marketing campaigns in Mailchimp or similar platform.
- Solid verbal and written communication skills.
- Basic graphic design proficiency in Canva and Adobe Suite (Express, Photoshop).
- Experience doing basic video edits in social platforms and standard phone software.
- Undergraduate college degree or equivalency.
- Experience with Microsoft Office Suite preferred.
Preferred Qualifications:
- Excellent graphic design skills (in Canva or Adobe Suite) a plus
- Direct experience with Wordpress and Mailchimp a plus.
- Direct experience with Meta Business Suite a plus.
- College and graduate degree in marketing a plus.
Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- This is mostly a desk job requiring significant time in front of a computer.
- Also requires some face-to-face meetings with internal and external stakeholders.
- Clear vision and hearing required for meetings, presentations, and reviewing financial documents.
- Ability to move about an office environment and attend meetings in various office locations.
Work Conditions: The work conditions and characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- The role is typically performed in a professional office environment.
- Occasional light, local travel may be necessary to meet with stakeholders or visit company-owned properties.
Pre-Employment Information:
- A pre-employment drug screening is required.
- Capitol Broadcasting Company participates in E-Verify.
- Capitol Broadcasting Company participates in the Work Opportunity Tax Credit (WOTC) program. However, completing the WOTC questionnaire is completely voluntary. Your decision will have absolutely no impact on your hiring chances, and your application WILL be accepted regardless of whether you choose to provide this information or not.
EEO Statement:
Capitol Broadcasting Company is an equal opportunity employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
CBC Statement:
Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TV, WRAZ-TV, WRAL-FM, WRAL-HD2, WNGT-CD, WCMC-FM, WCMC-HD1, WDNC-AM, WCMC-HD2, WCMC-HD3, WCMC-HD4, Microspace, and WRAL Digital in Raleigh, NC; WILM-TV and WILT-LD in Wilmington, NC; The Durham Bulls Baseball Club, Bull City Hospitality, and Coastal Plain League in Durham, NC; The Holly Springs Salamanders in Holly Springs, NC; The Zebulon Devil Dogz in Zebulon, NC; the American Underground startup hub in Durham, NC; and real estate interests including the American Tobacco Historic District in Durham, NC; Rocky Mount Mills in Rocky Mount, NC; MoJud Lofts in Greensboro, NC; and The Thread in Rock Hill, SC.