Recruitment and Marketing Specialist
North Carolina Central University
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Posted on Thursday, August 29, 2024
Recruitment and Marketing Specialist
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Posting Details
Position Information
| Position/Classification Title | Student Services Specialist |
|---|---|
| Working Title | Recruitment and Marketing Specialist |
| Competency Level | Journey |
| Position Number | 102046 |
| Salary Grade Equivalent | |
| FLSA | Non-Exempt |
| Appointment Type | Permanent - Full Time |
| FTE | 1 = 40 hours/week, 12 months |
| If time limited, duration date | |
| Department Hiring Range | 33,540-45,000.00 |
| EEO-1 Category | Professionals |
| SOC Code | 11-2011 - Advertising and Promotions Managers |
Position Overview
| Primary Function of Organizational Unit | As a premier Historically Black University, The NCCU School of Education offers undergraduate, graduate, licensure and professional programs to train students to become teachers, counselors, and administrators in PK-16 schools and related settings. The school offers traditional, classroom-based instruction as well as instruction via the Internet and teleconferencing. Faculty and staff bring diverse knowledge and experience, provide students with unique learning experiences, teach in small class settings for easier access to each other and their instructors, and employ the latest technology. The School of Education houses two academic departments: the Department of Curriculum & Instruction and the Department of Counseling & Higher Education. |
|---|---|
| Primary Purpose of Position | As a member of the School of Education, the Recruitment and Marketing Specialist utilizes a strategic plan to develop and implement a program that aims to recruit prospective education students and is responsible for planning, organizing, and participating in recruitment activities and functions. The Recruitment and Marketing Specialist implements outreach to prospective student populations, community and educational partners, manages School of Education visits/tours, and delivers information sessions. They also collaborate with program coordinators and department chairs in the development and revisions of marketing materials. |
| Required Knowledge, Skills, and Abilities | Candidates must demonstrate knowledge of student recruitment and retention issues, effective recruitment strategies, human relations/personnel practices, student information systems, and effective customer-service practices. Candidates must possess the ability to develop and deliver presentations; communicate effectively, both orally and in writing; develop university aligned marketing materials; and engage in strategic planning and implementation including the collection and analysis of data for program evaluation. Strong interpersonal skills, excellent organizational skills, and the ability to work effectively with diverse populations are expected. The ability to travel across the state and nation is required. |
| Minimum Education/Experience | Master’s degree; or an equivalent combination of a Bachelor’s degree and experience. All degrees must be received from appropriately accredited institutions. |
| Licenses or Certification required by Statute or Regulation | Valid NC driver’s license with driving record in alignment with expectations of the university. |
| Equal Opportunity Employer | North Carolina Central University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran. |
| Work Hours | Monday - Friday 8-5; evenings and weekends or work outside of 8-5 may be required |
| Position required to work during periods of adverse weather or other emergencies | No |
| Campus Security Authority Designated Position | Yes |
Key Responsibilities and Related Competencies
| Required Competency | Coordination - Operations |
|---|---|
| Duties | Coordinate recruitment and marketing efforts with undergraduate and graduate program coordinators/directors, department chairs, dean’s office, offices external to the School of Education such as Enrollment Management, Admissions, and the School of Graduate Studies as well as external partners and stakeholders. |
| Required Competency | Decision Making and/or Problem Solving |
|---|---|
| Duties | Must be knowledgeable about School of Education Program inventory including admission requirements, and application procedures. Must be able to make decisions and problem-solve to support the goals related to marketing and the recruitment and retention of a diverse student body. |
| Required Competency | Program Management |
|---|---|
| Duties | Utilize a strategic plan to lead data-driven efforts to market, recruit, retain a diverse student body. |
| Required Competency | Customer Service/Communication |
|---|---|
| Duties | Develop and maintain positive, effective working relationships with School of Education/university faculty and staff including partners and stakeholders as well as prospective students. Employ conflict management strategies when working with internal and/or external stakeholders as needed. Build lasting partnerships with local community stakeholders and with local schools in the surrounding LEAs. Effective and intentional marketing is essential for recruitment. |
| Required Competency | Data/Information/Records Management |
|---|---|
| Duties | Manage and maintain records and databases. Collects and analyzes data for reporting of efforts and outcomes related to marketing and recruitment. Data are process and outcome oriented and may include University College student transfers, Curriculum & Instruction advising lists, retention/recruitment activities sign-in lists, summer advising information, # of recruitment events attended, % of prospective students admitted, follow-up information from retention/recruitment activities, etc. It is expected that marketing and recruitment efforts will have a direct effect on enrollment. |
Posting Detail Information
| Posting Number | SPA01374P |
|---|---|
| Open Date | 08/28/2024 |
| Close Date | 09/06/2024 |
| Special Instructions to Applicants |
Applicant Documents
Required Documents
- Resume/CV
- List of References
- Other Document
- DD-214 (Veterans Only)
- NGB23A or NGB22/DD256 (National Guard Only)
Supplemental Questions
Required fields are indicated with an asterisk (*).
This job is no longer accepting applications
See open jobs at North Carolina Central University.See open jobs similar to "Recruitment and Marketing Specialist" Leadership Triangle.