Job Title: Marketing Analyst

Position Location: Raleigh, NC.

Hybrid, must live locally. Three days a week in office.

Job Summary:

The Marketing Analyst is responsible for analyzing marketing and member data to deliver actionable insights that improve campaign effectiveness, member engagement, and organizational growth. This role manages and fully utilizes Coastal's Customer Data Platform (CDP) / MCIF system to support segmentation, targeting, performance measurement (ROI), and reporting.

The Marketing Analyst conducts market and member research, prepares results reporting, delivers actionable insights to improve campaign effectiveness, and provides support for other analytics systems, including Synapsys, contributing to data-driven decision-making across the marketing team.

As a key contributor to the Coastal team, your responsibilities will be:

(30%) Marketing Data Analysis, CDP/MCIF Management & Performance Measurement

• Manage, maintain, and fully utilize the Customer Data Platform (CDP) / MCIF system to support marketing analytics and member insights.
• Analyze marketing, campaign, and member data to identify trends, patterns, and growth opportunities.
• Measure campaign effectiveness and performance against established goals using CDP/MCIF and related data sources and systems.
• Apply analytical and statistical techniques to transform data into actionable insights for marketing decision-making and results improvement.

(25%) Segmentation, Targeting & Lead Support

• Develop and maintain segmentation and target models using CDP/MCIF member data.
• Create lead lists, campaign targets, and survey audiences to support marketing and product initiatives.
• Collaborate with marketing colleagues to optimize outreach strategies and improve member engagement through data-driven targeting.

(20%) Reporting, Insights & Stakeholder Communication

• Prepare recurring and ad-hoc reporting, dashboards, and monthly recaps using CDP/MCIF, Google analytics, Synapsys, and other systems, along with vendor data.
• Create clear visualizations and written summaries highlighting qualitative and quantitative trends.
• Present insights, findings, and recommendations to marketing leadership, business units, and internal stakeholders.

(15%) Market & Member Research

• Conduct market and member research by gathering and synthesizing information from internal and external sources to support marketing initiatives and product development.
• Evaluate current performance and emerging trends to identify opportunities and areas of concern.
• Develop recommendations and action plans to support marketing effectiveness and product development.

(10%) Marketing Systems & Data Process Support

• Provide backup support for Google Analytics and Synapsys including system administration, data maintenance, and troubleshooting.
• Ensure data integrity, consistency, and availability across CDP/MCIF and marketing systems.
• Support monthly reporting needs for senior management and Board-level reporting as required.

Interested? Here are the qualifications we need to see on your resume:

Experience:

• Five years of experience in marketing analytics or data analysis
• Experience with financial services or credit union data preferred

Education:

• Bachelor's degree in marketing, business analytics, statistics, or a related area; or four additional years of experience in lieu of degree
• Advanced coursework or certification in analytics, data science, or related discipline preferred

For consideration visit https://coastal24.applicantpool.com/jobs/ . You can also scroll back up to the top of this page to the "Apply Now" section.

Deadline for Application: All resumes must be received on or before 3/26/2026

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Coastal Federal Credit Union is committed to providing reasonable accommodations to applicants who may have disabilities. If you need special assistance or an accommodation in applying for employment, please contact our HR department at jkedra@coastal24.com. Request for reasonable accommodation will be considered on a case by case basis.

"It's our duty to create a workplace and company culture where everyone feels heard and valued, and is appreciated for their unique backgrounds, experiences, and perspectives. At the end of the day, what truly matters is that every person who walks through our doors believes that they are an integral part of our team and can bring their best, true self to work each day. Building a culture of inclusivity means creating an environment where everyone thrives and succeeds together."

-Tyler Grodi, CEO

VEVRAA Federal Contractor

Equal Opportunity/Affirmative Action Employer

Minority/Female/Disability/Veterans