Job Title: Digital Marketing Specialist

Position Location: Raleigh, NC. Hybrid 2-3 days a week in office.

Job Summary:

The Digital Marketing Specialist is responsible for planning, executing, and optimizing performance-driven digital marketing programs to drive new member acquisition, product growth, and measurable conversions. This role manages paid search, digital display, and retargeting campaigns while also maximizing effectiveness within Online Banking (OLB), Mobile Banking, and integrated digital platforms such as Clutch, Savvy Money, Prizeout and others.

The specialist manages the end-to-end digital marketing funnel, leveraging Google Analytics (GA4) and platform reporting to monitor performance, identify optimization opportunities, and improve conversions. This role provides backup support for marketing automation/CDP platform, coordinates with vendors and partners, and delivers insights to enhance member engagement and results (ROI).

As a key contributor to the Coastal team, your responsibilities will be:

(35%) Paid Search, Digital Display & Retargeting Campaigns

• Plan, execute, and optimize paid search, digital and social display, and retargeting campaigns targeting new members and additional product adoption.
• Manage budgets, bids, targeting strategies, and creative testing to maximize conversions and ROI.
• Collaborate with vendors and internal teams to develop high-performing digital ads, landing pages, and target audience strategies.
• Manage audience creation, segmentation, and triggered messaging to advance members through the digital marketing funnel.

(35%) Online & Mobile Banking Campaign Management

• Manage and optimize campaigns within Online Banking and Mobile Banking by configuring, monitoring, and adjusting messaging and campaign elements to drive engagement and feature adoption and product adoption.
• Oversee marketing activities for online banking integrated systems, including Clutch, Savvy Money, Prizeout, and other partner platforms.
• Coordinate with vendors and internal teams for implementation, configuration, testing, and performance optimization.
• Identify opportunities to leverage platform capabilities and data integrations to enhance targeting, engagement, and conversions through applications submitted.
• Analyze conversion paths, drop-off points, and user behavior using tag manager, Google Analytics and platform reporting to improve campaign performance.
• Ensure alignment of campaigns with brand standards, compliance requirements, and digital marketing strategy.

(15%) Integrated Platforms & Partner Management

• Provide backup support for the Marketing Automation Specialist by assisting with campaign automation, workflows, and troubleshooting.
• Support business partner and affiliate sites by updating marketing and content, coordinating promotions, and ensuring brand consistency and compliance.

(15%) Analytics, Reporting & Optimization

• Analyze campaign performance, member interactions, and funnel metrics using Google Analytics and platform reporting.
• Generate dashboards, summaries, and actionable insights to inform digital strategy and optimization initiatives.
• Recommend adjustments to improve conversion rates, engagement, and campaign ROI

Interested? Here are the qualifications we need to see on your resume:

Experience:

• Five years of experience in digital marketing, online banking, or a related field
• Experience with financial services or credit union digital marketing preferred

Education:

• Bachelor's degree in marketing, digital media, communications, or a related area; or four additional years of experience in lieu of degree
• Advanced coursework or certification in digital marketing or related discipline preferred

For consideration visit https://coastal24.applicantpool.com/jobs/ . You can also scroll back up to the top of this page to the "Apply Now" section.

Deadline for Application: All resumes must be received on or before 3/30/2026

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Coastal Federal Credit Union is committed to providing reasonable accommodations to applicants who may have disabilities. If you need special assistance or an accommodation in applying for employment, please contact our HR department at jkedra@coastal24.com. Request for reasonable accommodation will be considered on a case by case basis.

"It's our duty to create a workplace and company culture where everyone feels heard and valued, and is appreciated for their unique backgrounds, experiences, and perspectives. At the end of the day, what truly matters is that every person who walks through our doors believes that they are an integral part of our team and can bring their best, true self to work each day. Building a culture of inclusivity means creating an environment where everyone thrives and succeeds together."

-Tyler Grodi, CEO

VEVRAA Federal Contractor

Equal Opportunity/Affirmative Action Employer

Minority/Female/Disability/Veterans